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From brief to launch in 60 seconds

A walkthrough of the AI Campaign Studio: what happens between typing a one-sentence goal and having a launch-ready campaign plan.

June 18, 20264 min readSupapost Team

The slowest part of creator marketing has always been the start: aligning on a brief, splitting a budget, picking platforms, drafting timelines. In the AI Campaign Studio that whole phase is a prompt.

Second 0: the brief

"Launch our new running shoe to Gen-Z in Berlin, London, and Lagos. $40K, March, optimize for verified engagement and store visits."

That sentence carries a goal, an audience, three markets, a budget, a window, and two KPIs. The Campaign Agent parses all of it — and asks for anything essential that's missing.

Seconds 1–15: the plan

  • Budget split across platforms, weighted by where your audience actually engages.
  • A creative brief with hooks and angles tuned to your brand guidelines.
  • A timeline with invitation, review, and publishing waves.
  • KPI targets with predicted ranges, so success is defined before spend starts.

Seconds 15–60: the shortlist

While you read the plan, the Creator Agent scores the network against it and assembles a shortlist with predicted performance per creator. Approve the plan, approve the invitations, fund the escrow — the campaign is live.

Everything after that — submissions, AI review, approvals, publishing, tracking, payouts — runs in the loop you just launched. Your job returns to the two moments that matter: deciding what you want, and approving what ships.