The reward model should be clear before a creator joins. Fixed rewards prioritize predictable compensation for approved work. Performance-linked rewards add outcome incentives but require a stronger evidence path.
Fixed reward
Use a fixed amount when the campaign values the agreed deliverable and approval state. The creator should not absorb every change in platform distribution.
Constrained performance reward
Use a constrained performance component only when the submitted Instagram post is verified, the metric snapshot is fresh, and the campaign policy defines the calculation before participation.